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Making Design Decisions


"Making Design Decisions" by Tommy Geoco offers practical insights for designers aiming to excel in fast-paced environments.

Geoco, drawing from 14 years of experience in Silicon Valley, introduces the 80-20 design operator principle, emphasizing efficient decision-making to balance speed and quality. Through real-world examples and a 3-pillar framework, readers learn to prioritize tasks, gather crucial information, and navigate industry analysis swiftly. Geared towards product designers, UI developers, and solopreneurs, the book equips readers with tools to deliver impactful designs promptly.

Available in various formats, including a Notion workspace, it caters to professionals at all levels seeking to enhance their design processes.

Making Design Decisions